Hey, I’m John Crowley and welcome to my new website!  Continue reading to learn about why I created it.

Who my website can help:

I created this website specifically for Healthcare Sales Professionals.  The world of healthcare is rapidly evolving.  Constant uncertainty comes from reimbursement cuts, policy changes and innovation.  Our unique selling challenges can incapacitate seasoned sales professionals new to the healthcare industry.  If your healthcare sales career is stagnant or you’re looking to break into the industry, this website is for you.

What my website is about:

I help motivated but overwhelmed Healthcare Sales Professionals become remarkable.  My purpose is to simplify the convoluted world of healthcare so you can sell more.  I do this by providing unique tools, anecdotal insight and a safe place to communicate with like-minded individuals.  I like to write about the following healthcare sales topics:

  • Breaking into the industry
  • Leveraging new technology & tools
  • Sales strategy & execution
  • Sales process & methodology
  • Sales operations:  compensation, training, and analytics
  • Sales leadership

I publish at least once a week.  I hope for this to be a dialogue, not a monologue.  I welcome straightforward feedback – good, bad, indifferent, and ask for it via the comments section.  I will read and respond to every comment, as I am able.

Why I created this website:

  1. I love healthcare sales and I am passionate about helping motivated people experience the same excitement about their career.
  2. I want to connect with over achieving healthcare sales professionals who challenge me to think different.
  3. I feel alive when I’m learning.  Clearly articulating my thoughts in a simple post helps me learn through teaching.

My professional background:

I have been in Healthcare since my college internship at a generic pharmaceutical company.  I’ve dialed for dollars and carried the bag for 14 years.  I’ve sold products as simple as birth control to Gynecologists and complex as Electronic Medical Record systems to Integrated Delivery Systems. I’ve had no control of pricing as a pharmaceutical representative to having full pricing autonomy as a distribution representative.  I’ve sold “me too” rubber gloves and novel Physician Dispensing business models with lucrative revenue streams.

Along the way, I’ve made countless, painful mistakes.  I’ve struggled to find work – unable to stand out in a sea of over qualified candidates in a down economy.  I’ve had periods when I grew bored and stagnant.  I’ve struggled to get out of bed in the morning because I lacked purpose.  I’ve doubted the efficacy of my product – even questioned if it was harmful to patients.  I worked for companies with misaligned compensation plans that rewarded mediocrity over excellence.  I’ve been debilitated by micromanagers and hamstrung by narcissistic executives.  I’ve been sued for $10 millions by a Fortune 50 company over a fallacious non-compete.  I’ve fallen, stood up, and learned from my mistakes. I’ll share the good and bad with you along this journey.

I’m currently the Vice President of VitalSource GPO at Cardinal Health, a Fortune 26 company.  I am fortunate to lead a team responsible for providing pharmaceutical contracting and services to the community Oncology and Urology physician class-of-trade. We help doctors and administrators run their practice more efficiently so they can spend more time taking care of what matters…the patient.  I’m proud to be part of this team and the work we do.  We directly impact patient lives, we’re experiencing explosive growth and we’re doing it different than our competitors!

One of the reasons I’m so passionate about Healthcare Sales is because I’m a survivor.  That’s right, I beat lung cancer at the age of 31!  During my battle, I experienced the value physicians, patients and hospitals derive from you…the Healthcare Sales Professional.  Without you, physicians would be undereducated, patients would go untreated and care facilities would be at risk.  I lost my lung but I gained an experience that has fueled my success.

Two years ago, I began writing about Healthcare Sales on my JustJohnCrowley.com blog.  What started as a passion has evolved into a business.  As a result, I’ve been asked to speak to dozens of sales teams.  During this time I’ve discovered the rush I get while speaking and hoping to change just one person’s life. In 2016, MedReps.com recognized me as one of Healthcare’s Top Influencers.

My personal background:

Growing up in New Jersey taught me what it meant to hustle.  As a kid, I had an affinity for selling.  On Scantron test day, I had boxes of #2 pencils that I sold to my classmates for $1.15 – the same price as lunch.  I sold white t-shirts from my gym locker to neglectful classmates not wanting to be dinged for having inappropriate attire.  If I could make money, I jumped at the opportunity.  I’m a proud graduate of The College of New Jersey, formerly Trenton State College.

I’m happily married to my best friend – Amy.  We have two beautiful girls, Logan (11) and Keira (9).  We live in Brentwood TN – a quintessential Nashville suburb with our two mutts – Tick and Jones.  When not at gymnastics or school, we are practicing yoga, enjoying the neighborhood pool or cultivating their artistic and entrepreneurial interests.  Most mornings I can be found working out with ear buds while listening to the latest business, leadership or sales audiobooks.


How you can contact me:

  • Comments Section – I really appreciate when you comment on my posts.  I do my best to respond to all of them.
  • Email – My inbox is packed these days and I am respond to email the slowest.  If you’re comfortable with a 24 hour lag time on a response, shoot me an email


This is my personal website.  The opinions I express here are my own and do not represent those of any employer, company, or organization that I am affiliated with.  The information I provide is on an as-is basis. I make no representations as to accuracy, completeness, currentness, suitability, or validity of any information on this website and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its use.