Finding the right keynote speaker for your event is tough.  As a Vice President in a Fortune 26 organization with a large sales force, I’ve spent countless hours scouring the internet looking for just the right speaker to kick-off the National Sales Meeting.  I’ve worked with speaker agencies and personal assistants with good intentions but seemed to make my life more complicated.  I’ve arranged workshops led by facilitators more interested in selling their book than training my sales team.

You have hundreds of speakers to choose from and the success of your Sales Meeting often hinges on the impact of the keynote presentation.  As a conference planner, I feel your pain!

I understand the success of any event, no matter what size, comes down to the quality of its speakers.  The intent of this page is to explain what you can expect from me as a Sales Keynote Speaker and help you make the best decision for your team.

What you can expect from me:

  • Quick replies to your phone calls and email messages.
  • Open access to me by phone and email before your event.
  • A professionally prepared and delivered presentation aligned with your goals and outcomes.
  • A high energy and interactive event guaranteed to motivate your sales team.
  • Actionable take-aways that can be implemented immediately upon returning to the field or phones.
  • A follow-up phone conversation to ensure I met your expectations and goals.







A bit about me:

I have been in Healthcare since my college internship at a generic pharmaceutical company.  I’ve dialed for dollars and carried the bag for 14 years.  I’ve sold products as simple as birth control to Gynecologists and complex as Electronic Medical Record systems to Integrated Delivery Systems. I’ve had no control of pricing as a pharmaceutical representative to having full pricing autonomy as a distribution representative.  I’ve sold “me too” rubber gloves and novel Physician Dispensing business models with lucrative revenue streams.

I’m currently the Vice President of VitalSource GPO at Cardinal Health, a Fortune 26 company.  I am fortunate to lead a team responsible for providing pharmaceutical contracting and services to the community Oncology and Urology physician class-of-trade. We help doctors and administrators run their practice more efficiently so they can spend more time taking care of what matters…the patient.  I’m proud to be part of this team and the work we do.  We directly impact patient lives, we’re experiencing explosive growth and we’re doing it different than our competitors!

One of the reasons I’m so passionate about Healthcare Sales is because I’m a survivor.  That’s right, I beat lung cancer at the age of 31!  During my battle, I experienced the value physicians, patients and hospitals derive from you…the Healthcare Sales Professional.  Without you, physicians would be undereducated, patients would go untreated and care facilities would be at risk.  I lost my lung but I gained an experience that has fueled my success.

Two years ago, I began writing about Healthcare Sales on my JustJohnCrowley.com blog.  What started as a passion has evolved into a business.  As a result, I’ve been asked to speak to dozens of sales teams.  During this time I’ve discovered the rush I get while speaking and hoping to change just one person’s life.

In 2016, MedReps.com recognized me as one of healthcare’s Top Influencers.

I’m happily married to my best friend – Amy.  We have two beautiful girls, Logan (11) and Keira (9).  We live in Brentwood TN – a quintessential Nashville suburb with our two mutts – Tick and Jones.  When not at gymnastics or school, we are practicing yoga, enjoying the neighborhood pool or cultivating their artistic and entrepreneurial interests.  Most mornings I can be found working out with ear buds while listening to the latest business, leadership or sales audiobooks.



My most requested topics:

In this interactive 45-minute keynote presentation, I address WHY healthcare organizations must abandon the reach and frequency sales model before extinction.  More about Access Selling keynote here>>



During this engaging 8-hour workshop, we roll up our sleeves and discover HOW to begin using the Access Selling Process.  More about Access Selling workshop here>>




During this engaging 45-minute keynote presentation, I address WHY pharmaceutical organizations must engage with their GPO’s to maximize their field force effectiveness.  More about GPO keynote here>>.



Thank you for considering me for your event.  To speak live, please connect with me via the button below:



Outstanding presentation! Funny. Engaging. Meaningful. John took very complex healthcare sales concepts and simplified them into easy to understand and remember bites. Our sales team has already requested he come back next year. Ray Jebson
General Manager, Change Healthcare

Best presentation of the meeting! Can’t wait to get back to the territory and implement Access Selling.Mark Schwab
Therapy Consultant, Boston Scientific


My video clips

I speak for healthcare companies and sales organizations.  Here is my speaking demo reel.